How My Logline
Started

Vamshikrishna comes from a marketing and content background. He has worked as a marketer at aha, a regional OTT, been part of the founding team at Swipeup Productions, and worked as a marketing consultant with multiple clients. He also creates and curates content through Ee Line Chusava, a platform focused on stories, cinema, and creative content.

Over the years, he has also built a few products and tools for filmmakers—from storyboarding tools to movie discovery and recommendation products.

But there was one area he kept coming back to: writing.

He felt there was a strong need for a tool that could actually help writers and directors develop their ideas, shape their stories, and make the writing process more structured—without taking away the creative part.

So he shared the idea with his friend and now co-founder, Vivek.

Vivek comes from a completely different strength. He is a technology builder and co-founder at QuickTap Solutions, where he has built multiple projects for government and international clients.

And when Vamshi shared the idea with him, Vivek didn’t spend weeks discussing it.

He just built it.

Within no time, he came back with a working demo. That moment changed everything.

They realised that their strengths complemented each other perfectly. Vamshi understood the filmmaker, the creator, the problem, the audience, and the market. Vivek knew how to take an idea and turn it into technology.

One of them had a problem. The other knew how to build the solution.

That’s when they decided to take this seriously and build it together.

For the past month, they have been working on My Logline—constantly experimenting, improving, breaking things, rebuilding them, and shaping the product into what it is today.